Discounts and coupons

Discounts go through coupons, codes entered at checkout, created in Store > Coupons with Create a discount coupon.

Your situation	Case
Discount on the whole catalog	20% off the whole store
Raise the average order	€10 off from €50
Shipping costs hold customers back	Free shipping with a code
End of season on one range	Sale on a category
One item to promote	Discount on one product
A big percentage, but capped	20% off capped at €30
Launch offer	Code limited to the first 100 uses
Black Friday, a weekend event	Code with an end date
Thank or compensate a customer	Goodwill gesture for one customer
Gift card	Gift card
Wrong value or rule	Fix a coupon you already created
Event over	Stop a promotion
Reward repeat purchases	Loyalty points
Crossed-out price with no code	Crossed-out price and automatic discounts

20% off the whole store

Example: SPRING20 gives 20% off every product.

1. In Coupons, click Create a discount coupon and enter SPRING20 in Coupon code.
2. Keep Products only in Discount applies to.
3. Choose Percentage discount, enter 20, turn on no rule and save.

Result: 20% off products, shipping at the normal rate. The Preview says "No conditions: usable across the whole shop".

Learn more: Create a coupon.

€10 off from €50

Example: TENOFF takes €10 off from €50 of products.

1. Create the coupon TENOFF, choose Fixed amount discount and enter 10.
2. Under Rules, turn on Require a minimum order value, enter 50 and save.

Result: €62 of products drops to €52. Below €50 of products (shipping not counted), the code is refused.

Learn more: Limit a coupon.

Free shipping with a code

Example: FREESHIP makes shipping free.

1. Create the coupon FREESHIP and choose Shipping only in Discount applies to.
2. Choose Percentage discount and enter 100.
3. Add Require a minimum order value if needed, then save.

Result: shipping at €0, whatever the method; products at full price. To offer it to everyone above an amount, with no code, set Free shipping above a certain amount on your shipping method instead.

Learn more: Offer free shipping with a code.

Sale on a category

Example: 30% off the "Summer" category, whatever the quantity.

1. Create the coupon SUMMERSALE, choose Percentage discount and enter 30.
2. Under Rules, turn on Restrict to certain categories, tick "Summer" and save.

Result: every item in the category is discounted, every unit included (three €20 T-shirts: €18 off). A fixed amount, by contrast, is taken once from the category's total.

Learn more: Discount only some products or categories.

Discount on one product

Example: 15% off the "Fig" candle.

1. Create the coupon FIG15, choose Percentage discount and enter 15.
2. Under Rules, turn on Restrict to certain products, add the candle and save.

Result: the discount covers a single unit: out of three candles, only the first is 15% off. To discount every unit, put the product in a dedicated category (for example "Fig promo") and follow Sale on a category.

Learn more: Discount only some products or categories.

20% off capped at €30

Example: 20% off, never more than €30 per order.

1. Create the coupon TWENTY, choose Percentage discount and enter 20.
2. Under Rules, turn on Maximum discount, enter 30 and save.

Result: €20 off on €100, €30 (instead of €50) on €250. The list shows Capped at €30.

Learn more: Limit a coupon.

Code limited to the first 100 uses

Example: LAUNCH gives 15% off to the first 100 orders.

1. Create the coupon LAUNCH, choose Percentage discount and enter 15.
2. Under Rules, turn on Limit the number of uses, enter 100 and save.

Result: each order paid with the code counts, all customers combined ("Used 37 of 100 times"). At 100, the coupon switches to Expired and is refused. There is no "once per customer" limit: for a personal code, see Goodwill gesture for one customer.

Learn more: Limit a coupon.

Code with an end date

Example: BLACKFRIDAY gives 25% off from Friday, November 27 to Sunday, November 29, 2026.

1. Create the coupon BLACKFRIDAY, choose Percentage discount and enter 25.
2. Under Rules, turn on Add an expiration date and pick Monday, November 30, 2026.
3. If you create it in advance, choose Disabled coupon in Status, save, then on Friday morning switch it to Active coupon.

Result: the code works all weekend and switches to Expired on Monday at midnight. A coupon has no start date (you turn it on by hand) and the expiration cuts the code off at the start of the chosen day: pick the day after the last day.

Learn more: Limit a coupon.

Goodwill gesture for one customer

Example: damaged parcel, you offer Claire Martin €10 off her next order.

1. Create the coupon THANKS-CLAIRE, choose Fixed amount discount and enter 10.
2. Under Rules, turn on Reserve for one member and search Claire by name or email.
3. Turn on Limit the number of uses, enter 1, save and send the code to Claire.

Result: only Claire, signed in, can use it, once. It shows in the Discount coupons card of her member profile. Without a customer account, keep a unique code limited to one use (anyone who knows it can use it), or credit her points if you run a loyalty program.

Learn more: Reserve a coupon for one customer.

Gift card

Example: a customer buys a €50 gift card for his sister.

Vivlab has no gift card with a balance spent over several orders; a one-use, fixed-amount coupon comes close.

1. Collect payment for the card (in your shop or through a dedicated product on your site).
2. Create a coupon with a readable code, for example GIFT-2026-K7P4, with Products and shipping and a Fixed amount discount of 50.
3. Turn on Limit the number of uses at 1, save and send the code.

Result: €50 is taken off, shipping included. On a €35 order, the remaining €15 is lost: let the buyer know. One card is one code: for ten cards, create ten coupons.

Learn more: Sell a gift card.

Fix a coupon you already created

Example: you created SALE at 10% off instead of 20%. A saved coupon can no longer be edited, only its status changes.

1. In the More actions menu on the SALE row, choose Duplicate: the form opens with the code SALE_2.
2. Enter 20 in Discount percentage, change the code if needed and save.
3. Delete or disable the old SALE.

Result: the right discount applies. Codes are unique: to keep SALE, delete the old one before saving the copy. To only extend the expiration or change the number of uses, ask the Assistant button: Assistant Vivlab applies the change after you confirm.

Learn more: Fix a coupon you already created.

Stop a promotion

Example: the SPRING20 event is over.

1. Click the SPRING20 row.
2. In Status, choose Disabled coupon and save.

Result: the code switches to Inactive and stays listed with its uses, ready to reuse. For several codes, tick their rows and choose Deactivate. Delete erases them permanently.

Learn more: Disable or delete a coupon.

Loyalty points

Example: 1 point per euro spent, 100 points exchanged for €5.

With the loyalty program (Business or Confort plan, open member area), the customer collects points and picks their voucher at checkout. Steps: Customers and loyalty.

Result: the voucher is a one-use code reserved for the customer, which can't be combined with another code in the same order.

Crossed-out price and automatic discounts

Example: the "Linen" dress at €49 instead of €65, with no code. Vivlab has no automatic discount: a coupon always requires a code. Change the product's price instead.

1. Open the product page and set its price to €49.
2. Turn on Show a promotion, enter €65 as the initial price and save.

Result: the store shows €65 crossed out next to €49. The initial price must be strictly higher than the price including tax, otherwise it doesn't show. Restore the original price when the event ends.

Learn more: Products: common cases and Flag a promotion.