Home
The Home page is your store's overview dashboard: it brings together your key indicators (sales, traffic, audience) for the period you choose. Come here whenever you want to take the pulse of your business, in the morning to see yesterday's sales, at the end of the month to measure progress, after a campaign to gauge its impact, or simply to identify the pages and products that are performing best.
It's also the first page you see when you arrive on the dashboard. Sign in with the Sign in with Google button or with your email address and password; if you've set up a passkey, your device's biometrics or PIN code work too.
The main menu, at the top of the screen, is organized into six groups (Home, Website, Blog, Store, Orders and Customer accounts); the active group unfolds its pages in the sidebar on the left and is marked by a coloured underline beneath its name; each page matches a page of this documentation.
If the window is too short to show a whole group, its list scrolls.
That sidebar runs the full height of the screen. At the top sit your site name and the Toggle menu button, which collapses it to a single column of icons; just below, Search (⌘K, or Ctrl+K on Windows) finds a page, a product or an order without leaving your screen.
The pages of the current group fill the middle, and your account sits right at the bottom: click your avatar to open Settings, the display Theme (light, dark or automatic), Help (Documentation and Support request) and Sign out.
At the top right of the screen, Visit the site opens your store in a new tab; hover over it to see your site's address, a QR code that opens it on your phone and a shortcut to your domain name settings.
On mobile, the sidebar opens from the round button in the top-left corner.
On every dashboard page, the main action stays visible at the top right (Create a product, for instance) and the page's other actions are gathered in the three-dot menu ⋮ next to it, each one with a short explanation.
If you're new to Vivlab, the Getting started page brings every setup step into a guided list that checks itself off automatically. You can also handle them one by one: your sign-in and your preferences in My account, your first pages and your domain name in Website, then, if you sell online, your products, your shipping rates and your online payments in Store.
A period selector (today, last 7 days, this month, this year…) is available at the top of the page; the Custom range option opens a calendar to set your own start and end dates.
All indicators and charts refresh automatically based on the selected period. Until your site has recorded any visits this year, the page shows a preview of the analytics instead, with a Create my first page button.
If you have an active subscription, an Earn 20% recurring credit banner appears at the top of the page: the Refer a friend button opens the referral dialog to share your invite link.
Period summary
At the top of the page, you'll find the summary of views, visits and sales over the selected period. At a glance, you have the essential numbers for your business:
- Revenue: total sales collected.
- Items sold: total number of products sold.
- Number of sales: number of orders.
- Average basket: average amount per order.
- Number of page views: total volume of views on the site.
- Number of visitors: number of unique visitors.
- Conversion rate: share of visitors who placed an order.
- Revenue per visitor: revenue divided by the number of visitors.
The sales indicators (revenue, items sold, average basket, conversion rate…) only appear if sales were collected over the period; without sales, only views and visitors are shown. Change the period to compare two intervals (for example this month versus last month).
Site performance
This section displays the evolution of views and visits over the selected period as line charts. It's used to spot audience peaks, quiet days and the effect of your marketing campaigns over time.
Google Search Console
This section shows the clicks and impressions of your site in Google Search over the selected period, with four counters: Clicks, Impressions, Click-through rate and Average position. It requires your site to be verified in Search Console: until that's done, a Configure button sends you to your SEO settings.
Most viewed pages
Ranking of the pages most viewed by your visitors. Useful to identify the content that grabs attention and the pages where you should focus your conversion efforts.
Sources
This section shows which site visitors came from (search engine, social network, direct link, partner…). It helps you measure the effectiveness of your acquisition channels.
Device
Breakdown of your audience by device type used by your visitors (computer, mobile, tablet). Check it regularly to ensure your site is well optimized for the dominant device.
Browser
Web browsers used by visitors. This information is useful for prioritizing your compatibility tests.
Country
Countries of origin of your visitors. Worth checking before adapting your content, taxes or payment methods to a new market.
Top sales
Ranking of the most sold e-commerce products for the period. Use this ranking to decide which products to promote, restock first or include in your next campaigns.