Home
The Home page is your store's overview dashboard: it brings together your key indicators (sales, traffic, audience) for the period you choose. Come here whenever you want to take the pulse of your business — in the morning to see yesterday's sales, at the end of the month to measure progress, after a campaign to gauge its impact, or simply to identify the pages and products that are performing best.
A period selector (today, last 7 days, this month, this year…) is available at the top of the page. All indicators and charts refresh automatically based on the selected period.
Period summary
At the top of the page, you'll find the summary of views, visits and sales over the selected period. At a glance, you have the essential numbers for your business:
- Revenue — total sales collected.
- Items sold — total number of products sold.
- Number of sales — number of orders.
- Average basket — average amount per order.
- Page views — total volume of views on the site.
- Visitors — number of unique visitors.
- Conversion rate — share of visitors who placed an order.
- Revenue per visitor — revenue divided by the number of visitors.
Change the period to compare two intervals (for example this month versus last month).
Site performance
This section displays the evolution of views and visits over the selected period as line charts. It's used to spot audience peaks, quiet days and the effect of your marketing campaigns over time.
Most viewed pages
Ranking of the pages most viewed by your visitors. Useful to identify the content that grabs attention and the pages where you should focus your conversion efforts.
Sources
This section shows which site visitors came from (search engine, social network, direct link, partner…). It helps you measure the effectiveness of your acquisition channels.
Device
Breakdown of your audience by device type used by your visitors (computer, mobile, tablet). Check it regularly to ensure your site is well optimized for the dominant device.
Browser
Web browsers used by visitors. This information is useful for prioritizing your compatibility tests.
Country
Countries of origin of your visitors. Worth checking before adapting your content, taxes or payment methods to a new market.
Top sales
Ranking of the most sold e-commerce products for the period. Use this ranking to decide which products to promote, restock first or include in your next campaigns.