Discount coupons

The Discount coupons section gathers every promo code your customers can enter at checkout to get a discount. Come here whenever you launch a promotional event (sales, Black Friday, referral, seasonal offer…), when you want to adjust the duration of a code, limit its number of uses or disable a coupon that has expired.

Each row of the table shows the coupon Name, its Type (percentage or fixed amount), the Discount applied, its Expiration date and its State. Click on a row to view the settings of a coupon.

Create a discount coupon

Click Create a discount coupon to open the creation form. You'll need to fill in the type of discount, the code the customer will type and possibly some usage rules.

Caution

Once a discount coupon is created, its settings can no longer be edited. You can only disable it (so it's refused at checkout) or delete it. So check the code, the discount value and the usage rules carefully before saving.

Coupon settings

Clicking on a coupon gives you access to all its settings. They are split into three blocks: Information (the status and the code), Discount type (the nature and value of the discount) and Rules (the usage conditions).

The choice between a Fixed-amount discount (e.g. -€10) and a Percentage discount (e.g. -20%) changes how the discount is calculated:

	Fixed amount (e.g. -€10)	Percentage (e.g. -20%)
Calculation	Takes a fixed sum off the eligible amount	Takes a share of the eligible amount
When the eligible basket grows	The discount stays the same	The discount grows proportionally
Capping the discount	Not needed, the amount is already fixed	Possible with Maximum discount
With Restrict to certain products	At most the price of one unit of each selected product	Calculated on one unit of each selected product
With Restrict to certain categories	Taken once off the total of the category's products	Calculated on every quantity of the category's products

Settings in detail

Each field and option in the form, in the order they appear.

• Coupon status: toggles the coupon between Active coupon (usable at checkout) and Disabled coupon (refused), without having to delete it.
• Coupon code: the code the customer enters at checkout (e.g. SALES2025), made of letters, numbers and dashes only, with no space. The button next to the field suggests a random code.
• Discount applies to: what the discount covers, Products only (excluding shipping), Shipping only or Products and shipping. By default it applies to products.
• Discount type: Fixed-amount discount or Percentage discount, then the value to enter in Discount amount or Discount percentage.
• Maximum discount: available for a percentage discount, caps the amount taken off (e.g. -20% but never more than €30 off). Protects your margin on large baskets.
• Limit the number of uses: makes the coupon unusable once the usage quota is reached.
• Require a minimum order value: the coupon only applies above a certain basket amount.
• Add an expiration date: the coupon stops being valid after the chosen date.
• Restrict to certain products: limits the discount to the selected products. Unavailable when the discount covers shipping only.
• Restrict to certain categories: limits the discount to products in the selected categories. Unavailable when the discount covers shipping only.
• Reserve for one member: only the chosen member can use the coupon, handy for a one-off gesture to a single customer.

Offer free shipping

For free shipping, create a Percentage discount of -100% with Discount applies to set to Shipping only: the discount then covers the shipping cost whatever its amount. A discount applied to shipping ignores product or category restrictions.

Products and categories: discounts are calculated differently

The scope you pick changes the discounted quantity, not just which items are covered:

• Restrict to certain products: the discount only applies to one unit of each selected product, even if the customer orders several. A -20% coupon on a product bought in two units therefore discounts a single unit.
• Restrict to certain categories: the discount applies to every quantity of the products belonging to the chosen categories.

To discount the full quantity of an item, group it into a category and restrict the coupon to that category rather than to the product.

Sell gift cards

You can use discount coupons to sell gift cards to your customers: create a fixed-amount coupon (e.g. €25, €50 or €100), with a unique code, a single-use limit, and hand the code over to the buyer after receiving payment.

A few points to keep in mind with this approach:

• One card = one coupon: each gift card corresponds to a unique code. To handle volume, generate several distinct coupons.
• Not tied to a customer account: the coupon isn't linked to an account; anyone with the code can use it.
• No remaining balance: the coupon is applied once; any leftover amount isn't kept for later use.

Readable code

For gift cards, prefer a clear, presentable code (e.g. GIFT-2025-XYZ123) the buyer can easily transcribe onto their own card or in the e-mail forwarded to the recipient.