Redirect rules
The Redirect rules section lets you automatically redirect a URL on your site to another. It prevents visitors from landing on an error page when a page has been deleted, renamed, or when you've reorganized your site's structure.
Come here when you delete or disable a page that received traffic, when you rename the URL of a blog article or a product page, when you migrate from an old site whose URLs were different, or when you want to redirect a page temporarily during a promotional campaign.
Your changes are saved in one go with Save at the top of the page, or discarded with Cancel.
Redirect rules
This section lists every redirect rule active on your site. Each rule consists of a source address and a destination address, along with a redirect type that tells search engines whether the redirect is permanent or temporary — an important choice to preserve your site's SEO.
Click Add a rule to create a new redirect, then fill in:
- Source address: the URL to redirect, always starting with
/(e.g./home). It's the address the visitor types or clicks on. - Destination address: the URL to redirect to, also relative (e.g.
/blogs). - Redirect: the type of redirect to apply, chosen according to the table below.
| Type | When to use it | SEO impact |
|---|---|---|
| 301 Permanent redirect | The page has been permanently moved to a new URL | Search engines transfer the SEO value from the old URL to the new one |
| 302 Temporary redirect | The page has been moved temporarily and you intend to restore the original URL | No transfer of SEO value, the old URL stays indexed |
To delete a rule that's no longer needed, click the delete icon to the right of the row. If no rule is defined, a No redirect rule message invites you to create one directly.